Clark | HOOVA VR ofrece un videoclip musical en VR a escala de habitación sincronizado con el último tema de Clark en Warp Records. Esta experiencia casual free-to-play sumerge al usuario en un oscuro futuro distópico. Explora el aislamiento, la dependencia y la identidad a través de la lente de la realidad virtual.
La tecnología del motor gráfico impulsa las inquietantes imágenes visuales, con personajes CG creados a partir de actores reales capturados en motion capture. Estas figuras se mueven con precisión humana, coreografiadas al ritmo en un ciclo de consumo VR. Los fans casuales de VR atraídos por exploraciones guiadas por música disfrutarán de su runtime enfocado y atmosférico.
The Mill’s emerging technology team joined forces with Clark of Warp Records to produce a VR music video set to the artist’s latest track Hoova.
Hoova, a room-scale VR experience, explores a dark, dystopian future and investigates topics of isolation, dependency and identity in Virtual Reality.
Directed by The Mill’s Chief Creative Officer Angus Kneale and Executive Creative Director Ben Smith, this piece is also unique in its advanced use of game engine human characters; a notoriously difficult feat in visual effects.
Hoova takes an eerie look into a virtual reality led, isolated dystopian future, wherein each character is part of a frightening cycle in which they become consumed by the VR experience they are witnessing.
Each character seen in the experience was developed in CG using game engine technology. The Mill’s Emerging Tech team led by Joji Tsuruga created the game engine characters by using motion capture of live action talent. These characters are striking both in appearance and movement; choreographed to the music and animated to be accurate to the human form down to a single finger.
